How Eiwa Honey has used Free Delivery Icon to prompt a purchase

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About the Company

Eiwa Honey is one of India’s top natural honey brands. Eiwa ensures that their honey is produced through the use of high-tech hives and following ethical practices. The artificial hive that they use is sourced from Qfrog Labs which uses beeswax and minimal plastic to automate production and extraction.

Inspiration Found

Eiwa Honey is actively running Google Ads. In its Shopping ad, an unusual ‘vehicle’ symbol appears next to the promotion, indicating Free Delivery. The vehicle icon symbolises shipping & delivery.

There is no official confirmation from Google about the same. It can be predicted that Google is shifting slightly from text to animation.

What We Like

Free shipping and price points placed front and centre to prompt a purchase.
High-resolution images of the various products on offer so consumers will know exactly what they’ll get.
Special offer highlighted and hyperlinked to pique the consumer’s interest