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Amol Ghemud Published: September 8, 2020
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If you’re running a business, then you are probably facing the negative consequences of the COVID 19 pandemic. Globally, spending has slowed down and consumers and businesses alike are getting more cautious.สล็อตทดลองเล่นฟรีทดลองเล่นสล็อต
How does one stay afloat – and profitable – at a time like this? Turns out, catering to the younger consumers may be a smart tool to employ. Various Gen Z marketing strategies– like video marketing, influencer marketing, or social media could help you win new customers.
Why You Need To Market To Gen Z
Right now, consumers have changed their everyday behavior (not just buying behavior) in many ways, from where they work to the way they dress to what they’re doing in their downtime. And the demographic that stands out is Gen Z (as well as Millennials) since they are the most adventurous and least set in their ways (compared to Gen X and Baby Boomers). The fact is, they are young, they are impressionable, they have purchasing power and they hold the key to longer-term buying behaviors and loyalties.
Disruptions like the ones we are currently experiencing (thanks to the pandemic) can spark dramatic – and even permanent- changes in consumer behaviors, giving brands a unique opportunity to cash in. Investing in the right marketing tactics and tools now, to capture a slice of the Gen-Z pie, will lead to immediate and lasting benefits. ทดลองเล่นสล็อต pgสล็อตเว็บตรง
Gen Z is of particular interest – they will have increased spending power as they come into adulthood, along with an ability to influence older generations. They will increase their spending in the coming decade, while the opposite will happen for Gen X and Baby Boomers.
Brands need to develop a deeper understanding of Gen Z and millennial consumers, anticipate their shifts, and reframe their marketing campaigns to tap into their buying power as their behaviors are in a state of flux. The pandemic has brought about a dramatic shift in the way people are fulfilling their needs – whether it’s shopping or entertainment or eating – with a combination of traditional approaches (cooking more at home) and technology-driven tools (learning and shopping online).
Gen Z-ers are digital natives: they were born into a world driven by digital technology, and have never known life without mobile apps, smartphones, and social media. All of these technologies have transformed the way we communicate and connect – and your marketing strategy needs to be in sync with that. Here are a few things to keep in mind when marketing to Gen Z-ers. ทดลองสล็อต PG
Optimize social media activity: Gen Z is empowered, active social media users. So NOT being on social media isn’t an option. From communicating and networking to shopping and discovery, this generation turns to social media first. So draw up a snappy social media strategy that is tailored to each platform. (You can’t take a blanket approach and post the same things in the same manner across Instagram, Facebook, Snapchat, and Twitter.) It is also important to make it a two-way conversation and keep it interactive.
Authenticity is important:Gen Z has access to more information than any generation past, so they can spot a marketing gimmick from a mile away. Instead of buying an email database and shooting off a generic blast, go where your customers are (social media) and speak to them directly, in a voice they understand. This is one of the reasons why influencer marketing is so popular and pays rich dividends.
The shorter, the better:Attention spans are getting shorter. Millennials’ attention spans average 12 seconds, and with Gen Z, it’s even shorter at 8 seconds. Which means as a marketer, you need to get to the point, stat. Short-form writing is a handy tool to use, interspersed with visual elements like GIFs, emojis, and memes. Long-form text? Save it for another day. Whether it’s an email newsletter or a social media post, make it a good balance of text and imagery.
Be bigger than the brand:What we mean is, there has to be more to you. Embrace a cause. Stand for something. You need to move beyond just your product or service and invest in something that adds value – because the Gen Z customer expects it. Studies indicate that 77% of Gen Z-ers have taken some sort of action for a cause they believe in, while 23% have boycotted brands that are not aligned with their vision and values. This is a generation inspired by young activists like Greta Thunberg, so you need to engage with them and think beyond the bottom line.
Engagement:Increased engagement is what is important – Gen Z wants to have an interactive experience with a brand, and they expect a response to comments and feedback on social media and other platforms. To maintain a healthy relationship with the Gen-Z consumer, make an effort to be present and be responsive. Reply with a genuine message to positive comments, and if you receive a negative review or feedback, take the time to acknowledge and let them know you will work on it. Impressions matter!
Gen Z is who you need to be marketing to, especially in a post-pandemic world. Now, it’s time to get started on a winning strategy to win them over!
5 strategies to increase brand awareness, leads, and sales with Gen Z?
Gen Z is an important demographic you need to focus your energies on right now. As they enter adulthood, they are making more purchase decisions as older generations – mainly Baby Boomers and Gen X – reduce their spends. Here are 5 strategies to keep in mind when dealing with Gen Z.
Creating quick and effective content with a storytelling approach.
Engage with customers regularly to make them feel like they are a part of the conversation.
What are video marketing benefits?
If you are selling to Gen Z, then you should invest in, (and cash in on!) the video marketing benefits that social media offers. There are several ways video marketing benefits a brand.
It boosts conversions since videos give your audience a deeper look into you brand, product and service. It also makes an interesting addition to your email marketing campaigns as it boosts open rates. It also encourages social shares – data shows that 92% of mobile customers share videos with others.
It also helps build trust and credibility amongst your audience, because a majority of consumers say that product videos are helpful in the decision process.ufabet911
What are video marketing strategies?
Video marketing strategies are designed by marketing teams to create, curate, and utilize videos as a way to market their products and services to their target audience.ผลบอลสด7m888 ราคาดูหนังออนไลน์
The aim is to keep audience members engaged with the brand with content that is informative, simple and easy to digest. There are many different types of videos you can create to connect with your audience. How to videos are always a good place to start, as they are interactive and informative.ดูหนังออนไลน์ 4kสล็อตเว็บตรง
Demo vidoes are also a good way to engage customers – this gives them an idea about how to use your product or service. Brand videos, on the other hand, showcase your company’s vision, mission and/or products and services, and allows customers to get a deeper understanding of what you’re all about.
What are influencer marketing strategies?
In an influencer marketing strategy, a brand forms a partnership with a social media influencer or celebrity influencer – and the influencer agrees to post the brand’s content or message on their own platform to share with their followers.สล็อตเว็บตรงสล็อต pgทดลองเล่นสล็อต pgทดลองเล่นสล็อต pg
Influencers usually have a large and engaged audience, so brands benefit when an influencer shares or mentions their content or messaging. Brands often find influencers on social media, by running a quick search by topic to understand who is making their voice heard.
Brands generally look for influencers who are an authority in their niche, and who have demonstrated some kind of expertise in their field. It is important that there be some common ground between the influencer and the brand in question.สล็อตเว็บตรง
What are influencer marketing platforms?
You must have heard of influencer marketing platforms that connect influencers to brands. But what are influencer marketing platforms? They are technology services that connect brands with content creators.
They are a two way street, helping brands look for influencers and influencers look for brands. The main benefit of using an influencer marketing platform is that is helps save you, the brand, time and effort.สล็อตเว็บตรง
You don’t need to spend hours scrolling through social media and tracking engagement – the platforms will provide a list of influencers along with their statistics. You can find hundreds of influencer marketing platforms across the world – a quick Google search will help you find one in your country.
Focusing on Gen Z is a strategic investment in future growth, as their purchasing behaviors are currently the most malleable. Unlike older, more established generations, Gen Z is actively forming brand loyalties, and disruptions like the pandemic have accelerated this process, creating a rare window for brands to make a lasting impression. Their influence extends beyond their own wallets, as they often guide the purchasing decisions of their families and peers. Furthermore, their spending power is projected to increase significantly over the next decade, while that of Gen X and Baby Boomers will decline. By understanding and catering to them now, you are building a foundation for sustainable revenue and relevance. This means prioritizing digital-first engagement and authentic communication to capture a market segment that will define consumer trends for years to come. Dive deeper into the data to see how you can secure this long-term advantage.
Being digital natives means Gen Z has never known a world without smartphones, social media, and instant connectivity, which fundamentally shapes their expectations for brand interactions. For your marketing strategy, this means a robust digital presence is no longer optional but the absolute baseline for credibility and engagement. They expect seamless, mobile-first experiences and turn to social media first for discovery, communication, and shopping. Unlike previous generations who adapted to technology, Gen Z's relationship with it is innate. This demands a shift from one-way advertising to interactive, two-way conversations. Your brand must be accessible, responsive, and present on the platforms where they spend their time, speaking a language that feels genuine, not corporate. The full article explores how to integrate your brand into their digital lives authentically.
The optimal strategy is not an either-or choice but a synergistic blend of both tactics. Influencer marketing is unparalleled for building authenticity and trust, as Gen Z perceives creators as relatable peers rather than advertisers. This approach is ideal for generating genuine endorsements and fostering community. Conversely, traditional social media ads offer powerful tools for precise targeting, reach, and driving specific actions like website clicks or purchases. To maximize your return on investment, you should weigh the following factors:
Campaign Goal: Is your primary objective brand awareness and trust (favoring influencers) or direct conversions and lead generation (favoring paid ads)?
Brand Voice: Can an influencer genuinely represent your brand's values without seeming forced?
Budget Allocation: A hybrid approach allows you to use influencers to create authentic content that you can then amplify with paid advertising to a wider, targeted audience.
Explore the complete guide to learn how to balance these approaches effectively.
To connect with a generation that has an average attention span of just 8 seconds, your content must be immediate, visual, and high-impact. The most effective strategies revolve around short-form video and interactive elements that deliver value instantly, rather than building up to a message. Proven formats include snappy, visually-driven video marketing, ephemeral content like Instagram Stories, and campaigns built around influencer collaborations. These formats work because they feel native to the platform and respect the audience's time. Instead of a long narrative, focus on a single, compelling hook or visual gag in the first two seconds. Authenticity trumps production quality, so user-generated content and behind-the-scenes glimpses often outperform polished corporate advertisements. The full article breaks down how to structure these short-form pieces for maximum impact.
The pandemic served as a powerful case study in Gen Z's adaptability and market influence. Their rapid and widespread adoption of new digital tools for shopping, entertainment, and learning underscored their role as market-shapers. While older demographics were more hesitant, Gen Z seamlessly transitioned their daily activities online, driving growth in sectors like social commerce and video-based learning. Brands that pivoted quickly to meet these evolving needs with interactive and authentic digital experiences were rewarded with newfound loyalty. For example, the surge in online shopping was not just transactional for them; it was also a form of discovery and social connection, proving that brands that build community online gain a significant competitive edge. Discover more examples of how these behavioral shifts created new revenue streams in the full analysis.
Influencer marketing succeeds with Gen Z because it directly addresses their deep-seated skepticism towards traditional advertising and their craving for authenticity. Having grown up with unlimited access to information, they can easily spot a marketing gimmick and value transparency above all else. Unlike the polished, aspirational nature of celebrity endorsements, influencer content feels more like a genuine recommendation from a trusted friend or peer. This perceived relatability is crucial. Gen Z doesn't just follow influencers for entertainment; they see them as credible sources for discovery and community building. This peer-to-peer trust dynamic bypasses the corporate filter that this generation inherently distrusts, making the message more persuasive and memorable. Learn more about the specific tactics that make these campaigns successful by reading the full post.
Building a successful social media strategy for Gen Z requires a shift from broadcasting to engaging in genuine conversation. A generic, one-size-fits-all approach will fail, as they expect platform-specific content that speaks their language. Here is a plan to create a more effective, interactive presence:
Platform-Specific Tailoring: Don't just cross-post. Use Instagram for high-quality visuals and interactive Stories, and other platforms for short-form video and community discussions. Understand the unique culture of each platform.
Embrace Interactivity: Regularly use features like polls, Q&As, and live streams to invite participation. Actively respond to comments and direct messages to show you are listening.
Prioritize Authentic Content: Showcase user-generated content, go behind the scenes, and partner with micro-influencers whose values align with your brand.
Adopt a Consistent Voice: Develop a brand voice that is direct, transparent, and avoids corporate jargon.
This community-centric approach fosters loyalty far more effectively than simple advertising. Our full article provides more detailed steps for implementing this strategy.
The key is to front-load the value and spark curiosity rather than trying to tell the entire story in one go. With an 8-second window, your primary goal is to make an immediate emotional or informational impact that encourages a deeper look. Instead of simplifying your message, you must concentrate it. Effective methods for achieving this include:
Lead with the Hook: Your first two seconds are the most critical. Use a compelling visual, a provocative question, or a surprising statistic to stop the scroll.
Focus on a Single Idea: Each piece of short-form content should have one clear, memorable takeaway. Do not overload it with multiple messages.
Use Visual Storytelling: Rely on dynamic visuals, quick cuts, and bold text overlays to convey information faster than spoken words alone.
This concentrated value approach respects their time while building intrigue. For more creative examples, explore the complete analysis.
Brands must prepare for a future market dominated by Gen Z's distinct values, which prioritize purpose, authenticity, and digital integration above all else. As their economic influence grows, you will see a decisive shift away from passive consumption toward active participation and community building. Key strategic adjustments include moving beyond purely transactional relationships to fostering brand communities where customers feel heard and valued. Expect a greater demand for corporate transparency, ethical sourcing, and brands that take a stand on social issues. The future of marketing to this cohort will be less about broadcasting a message and more about facilitating a continuous, authentic dialogue across digital platforms. To stay ahead, your brand needs to start embedding these values into its core operations today. The full post explores these future trends in greater detail.
While social media is their primary interface, the underlying values of Gen Z will reshape markets far beyond digital engagement. Businesses must anticipate a generation that fundamentally redefines the concept of value, prioritizing experiences over possessions and flexibility over rigid structures. Their approach to consumption is more mindful, with a strong preference for brands that demonstrate clear ethical and sustainable practices. In terms of community, they seek connection and belonging, both online and off, and will gravitate toward brands that help facilitate this. This means your product development should focus on personalization and utility, while your marketing must evolve to tell stories of purpose and impact, not just product features. Preparing for these shifts now is crucial for future-proofing your business, as explained further in the full article.
The most common and damaging mistake is attempting to mimic Gen Z culture without genuinely understanding or participating in it. This often results in using slang incorrectly, force-fitting a brand into a trending meme, or adopting a superficial stance on social issues, all of which are immediately identified as inauthentic. This generation can spot a marketing gimmick from a mile away and values transparency over performative gestures. The solution is to pivot from impersonating their voice to showcasing your own authentic brand values. Instead of trying to be “cool,” be real. Engage in two-way conversations, listen to their feedback, admit when you make a mistake, and partner with creators who already have genuine credibility with this audience. Building trust is a long-term investment in honesty, not a short-term campaign. Discover how to apply this principle effectively in the full guide.
A one-size-fits-all social media strategy fails with Gen Z because they use each platform for a distinct purpose and have different content expectations for each one. Posting a polished corporate video on a platform known for raw, ephemeral content immediately signals that your brand does not understand the space, eroding credibility. They expect content that feels native and respects the unwritten rules of each digital environment. The solution is to develop a platform-aware content strategy. This involves:
Instagram: Use high-quality visuals on the grid and more personal, behind-the-scenes content on Stories.
Snapchat: Focus on short, engaging, and interactive video content.
Twitter: Engage in real-time conversations with a witty and concise brand voice.
By tailoring your message and format, you demonstrate a genuine understanding of their digital world. Our complete post offers a deeper look at creating platform-specific content that resonates.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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