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Amol Ghemud Published: August 14, 2018
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By now there is lot to learn and know in the digital marketing world and a long way to go. There are number of tools, influencers, facts and tips & tricks you have to recall and gather, it can be too much to remember.
However, with different extensions present in the browsers,things have got better. In case you’re not utilizing these plugins a Digital Marketer, you should be.
Chrome gives you the capacity to have plugins specific to your need which spares you time and put your most critical assets up front.
Looking through the web store there are number of plugins accessible and we have chosen the most used 12 plugins (which every digital marketer must use).
Presently, I’m not saying you have to utilize each and every one of these augmentations, however by picking a couple of that are significant to your occupation you’ll spare yourselves a great deal of time and be presented to a whack of new data.
Social
Let us first explore multiple plugins used in the Social Media category . 1. Facebook pixel
The Facebook Pixel Helper is a troubleshooting tool that helps you validate your pixel implementation.
It works in the background to look for conversion or Facebook pixels and provide realtime feedback on the implementation.
A small number will appear on the Facebook Pixel Helper icon to indicate number of pixel events. When clicked, a panel will expand to show a detailed overview of the page’s pixels, including warnings, errors and successes. Learn more about using Facebook pixels.
Here is how it looks when you install facebook pixel on your website – for example hubspot has installed facebook pixel and this is how it looks :
It also shows any error if the pixel code is not correctly installed or some problem with the website pageload.
If at all a facebook pixel is not installed on a particular page of a website then its hows now pixels found as shown below.
It also gives an overview of pixel code applied on the subscribed button of a website page. This will help us to track traffic coming from facebook and measure number of visitors clicking on any button on the website.
Buffer plugin allows you to share great content to Twitter, Facebook and LinkedIn from anywhere on the web, with just one click.
It is a better way to publish your updates on Twitter, Facebook, LinkedIn, Google+ and more. It also tracks results and analyzes everything you share.
Click the Buffer button on any website to add Tweets and Facebook updates to your queue. From there it will be posted at a better time, well spaced out over the day.
You can schedule your Tweets and Facebook updates easier than ever before with Buffer. With each update posted, we also give you analytics about clicks, retweets, mentions, shares, likes and more.
The Pinterest Save button lets you save any idea you find around the web so you can easily get back to it later.
The Pinterest Save button also has built-in visual discovery technology—hover over any image and click the visual search tool to instantly discover visually similar ideas on Pinterest.
You can save any image you come across the web and with the help of pinterest plugin you can save it and use it further.
4. Social Media Hub
It gives a platform for all the social media channels – Facebook,Twitter, WhatsApp, Instagram, Google+, Pinterest, Tumblr, LinkedIn, Skype, Hangouts in one window.
5. Facebook™ and Facebook Messenger
Access to your News Feed, Chats, Notifications just like in the facebook.com website but in a clean, simple and compact interface.. Premium unlocked.
6. Instagram Web
Like, comment and browse photos.
See your own wall with the news feed and view your friends profile. No need to use your smartphone to see and comment your friends pictures.
7. WhatsApp Messenger
Text with your friends on your computer by WhatsApp Messenger. Full featured, clean and intuitive interface.
You have full access to all chats but in a minimalist interface for fast access.
8. Twitter
A low profile and compact client with full Twitter features.
9. Google+
Access to your News Feed, Circles and Notifications just like in the plus.google.com website but in a minimalist interface for fast access.
Access to Tumblr and blog/re-blog your favorite posts. Full features available!
13. LinkedIn
Access to LinkedIn and see your profile, notification, news and search. Full features available!
SEO
Let us first explore multiple plugins used in the Search Engine Optimization category.
MozBar
The all-in-one SEO toolbar for research on the go.
MozBar gives you instant metrics while viewing any page or SERP.
-Create custom searches by engine, country, region, or city.
-Quickly assess the Page Authority and Domain Authority of any site or page.
-Access and compare link metrics across pages while viewing any SERP.
-Find and highlight keywords on a page and differentiate links by type: Followed, No-Followed, External, or Internal.
-Expose page elements, general attributes, markup, and HTTP status.
-Export your search engine results page (SERP) analysis details to a CSV file.
In the premium subscription you will find below featres :
–Keyword Difficulty
-View the Keyword Difficulty score for any search term on any SERP in real-time.
-Page Optimization
-Get instant page optimization detail and content suggestions for any keyword on any page.
-More Metrics
-Dig deeper into page and SERP analysis data with root domain and subdomain links, unlimited Open Site Explorer reports and more.
Moz Rank
This extension displays the Moz Rank for the current page.
Moz Rank Chrome extension displays the MozRank website rank on the toolbar without the need for extra clicks.
Also see our Compete Rank, Alexa Rank, PI Rank and SEM Rush Rank extensions.
See our website for SEO add ons for Internet Explorer and Firefox.
Image Alt Text Viewer
Adds a “browser action” icon to your toolbar. When you press it, it replaces all images in the current tab with their alt text, plus a button to Undo and turn them back.
Useful for testing sites for accessibility
SEO SERP
This is a plugin to quickly check the position of multiple sites (yours and your competitors) given a keyword. Many countries are supported.
SEO & Website Analysis
SEO & Website Analysis by WooRank provides a deep SEO analysis covering SEO, Mobile, Local and Usability.
The SEO report is an extension for Google Chrome done by WooRank , this SEO plugin provides a very deep SEO report for any given website.
WooRank provides many SEO tips for your website to rank number 1 in Google, Yahoo and Bing. It is a powerful tool for internet marketing professionals, designers, website usability experts, web and mobile developers and other digital professionals.
When you click on the WooRank extension icon, the extension opens a popup with a SEO analysis of the website covering a range of factors, including:
Visitor Data: Traffic Estimations, Traffic Rank , Adwords Traffic, Visitors Localization
Social Monitoring: Facebook™ likes/comments/shares, Linkedin™, Twitter™, Pinterest™
Mobile Friendliness: Mobile Rendering, Mobile Load Time, Mobile Optimization
SEO Basics: WWW Resolve, URL Rewrite, robots.txt, XML Sitemap, Clean URL
Content: Title, Description, Headings, Images, Blog
SEO Links: In-Page Links, Backlinks, Broken Links
Keywords: Keywords Cloud, Keywords Consistency, Keyword Ranking
SEO Authority: Related Websites, Indexed Pages, Domain 1st Registered, Domain Expiration
Usability: Favicon, Custom 404 Error Page, Printability, Page Size, Load Time, Language, Micro formats
Security: Server IP, Spam Block, Trust Indicators, Safe Browsing, Typo Availability, SSL
Technologies
The following aspects are currently covered
– SEO
– Traffic estimation
– Alexa™ rank
– Compete rank
– Keywords analysis
– Indexed pages in Google™ and Yahoo™
– Title and URL SEO analysis
– Meta Description recommendation
– Headings
– Alt in Images analysis
– Keywords Ranking Checker
– Meta description optimization for SEO
– Meta keywords optimization for SEO
– Titles optimization for SEO
– SERP
– Text/HTML ratio
– Robots.txt
– XML Sitemap
– Language
– Doctype
– Google Analytics™ installed
– Micro formats
– Backlinks analysis
– Twitter account
– Number of tweets
– Rss Feed
– Readability level
– Load time (website speed optimization)
– Competitor analysis
– Usability
– Favicon
– IP number and Country geo localization
– Speed check and server speed tips
– Mobile rendering
– Mobile optimization
This is a lot of information in just one click and all for FREE.
Analytics
Let us first explore multiple plugins used in the Google Analytics category
Google tag manager assistant
Google Analytics Debugger
Page Analytics
Content Marketing
Grammarly
Productivity
Clear tab
Clearbit
Rapportive
For Curious Minds
The Facebook Pixel Helper acts as a critical diagnostic tool, not just a passive tracker. It offers real-time validation that your pixel is implemented correctly, ensuring your campaign data is accurate from the start. This proactive troubleshooting prevents you from making decisions based on flawed conversion metrics. The extension works in the background and its icon displays a small number indicating the pixel events detected on a page. When you click it, a panel provides a detailed breakdown of your pixels, including:
Successful implementations
Warnings about potential issues
Critical errors that need immediate attention
For instance, it can confirm a pixel on a subscribe button is firing as intended or flag if the code is installed incorrectly. This immediate feedback is invaluable for optimizing campaigns, and the complete article shows how to interpret this data.
The Buffer extension is vital for executing a deliberate and efficient social media strategy. It allows you to share content from anywhere on the web with a single click, saving significant time compared to native posting. This transforms content curation from a chore into a seamless part of your workflow. The plugin enables you to build a queue of updates for platforms including Twitter, Facebook, and LinkedIn, which are then published automatically at optimal times throughout the day. This ensures a consistent stream of content without requiring you to be constantly online. Beyond scheduling, it also provides analytics on clicks, retweets, mentions, and shares, helping you measure the performance of your content. To master this scheduling and analytics process, consider the deeper insights in the full post.
The decision depends on your primary workflow and need for deep versus broad functionality. An all-in-one plugin like Social Media Hub is excellent for general monitoring and quick updates across many channels in one window. It prioritizes convenience and a centralized overview. However, dedicated extensions often provide a richer, more platform-specific experience. For example, a dedicated Instagram extension offers a better interface for viewing and commenting on photos, while a WhatsApp plugin gives you a cleaner, minimalist interface focused purely on messaging. You should weigh these factors:
Convenience: If you need to quickly check multiple feeds, an aggregator is superior.
Functionality: For deep engagement, dedicated tools are often better.
Focus: If you get distracted easily, single-platform extensions can improve focus.
Choosing the right setup is key to productivity, and the full article provides more context on this strategic choice.
The Facebook Pixel Helper provides immediate, on-page diagnostics that are invaluable for any website, including a content-rich site like HubSpot. It shows a marketer in real time if their tracking is working as intended. This instant validation is key to building confident, data-backed marketing strategies. For example, on a HubSpot blog page, the tool's icon would show a count of pixel events. Clicking it reveals if the standard 'PageView' event fired correctly. If a visitor fills out a demo request form, the extension can verify that the 'Lead' conversion event was successfully triggered. If it shows 'No pixels found' or an error message, the marketing team knows immediately that there is an implementation problem to fix, long before checking Ads Manager reports. Dive deeper into these diagnostic techniques in our full analysis.
The Pinterest Save button integrates powerful visual search technology directly into your browser. When you hover over any image online, the extension displays a search icon that, when clicked, instantly finds visually similar ideas on Pinterest. This accelerates creative research and competitive analysis significantly. For an e-commerce marketer, this means you can discover trends and related products without relying on text-based keywords. For example, if you find an image of a unique chair design on a blog, you can use the visual search tool to immediately find hundreds of similar products, color schemes, and room layouts. This allows you to quickly curate inspiration boards, monitor competitors, and gather ideas for your next product line or marketing campaign. Discover more ways to use this tool for creative strategy in the complete guide.
The Buffer extension's value extends well beyond simple post scheduling by integrating performance analytics. For every piece of content you share, it tracks key engagement metrics, giving you a clear picture of what resonates with your audience. This turns your social media activity from guesswork into a data-driven strategy. After you share a link, Buffer provides data on clicks, retweets, mentions, shares, and likes associated with that post. By analyzing this feedback, you can identify which topics, formats, and sources drive the most interaction. For instance, you might discover that articles from a specific industry publication consistently get more clicks on LinkedIn, prompting you to share more content from that source. This continuous feedback loop helps you refine your content strategy for maximum impact, a topic covered more extensively in our full guide.
A small business marketer can use the Facebook Pixel Helper to confidently verify their tracking setup. It provides clear, immediate feedback without needing deep technical knowledge. This simple validation process ensures your ad budget is being measured effectively. Here is a quick plan:
Install the Facebook Pixel Helper from the Chrome Web Store.
Navigate to a key page on your website, like a landing page with a sign-up form.
Click the extension's icon in your browser toolbar.
Review the pop-up panel to see if the 'PageView' pixel fired successfully.
Perform a test conversion, like submitting the form, and then check the helper again on the 'thank you' page to confirm the correct conversion event (e.g., 'Lead' or 'CompleteRegistration') was detected.
This process helps you catch errors early, and the complete article provides more troubleshooting tips.
The Buffer extension streamlines the process of building a content queue from multiple sources. It allows you to add articles, images, and links to your schedule directly from any webpage with just one click. This method ensures your social channels have a consistent and varied flow of high-quality content. To implement this, first set up your desired posting schedule within your Buffer account for platforms like Twitter and LinkedIn. As you browse the web and discover valuable content, click the Buffer icon in your toolbar. A composer window will pop up, allowing you to customize the post text for each social network and add it to your queue. This fills your content calendar with well-spaced updates, and the full article explores advanced techniques for optimizing this workflow.
The growing ecosystem of specialized browser extensions indicates a future where marketing proficiency is defined by tool mastery and workflow efficiency. Marketers will be expected to assemble and manage a personalized toolkit of plugins to automate tasks and gain data insights. Adaptability and technical agility will become as important as creative strategy. This trend suggests a move away from monolithic software suites toward more modular, integrated, and browser-centric workflows. Professionals who can quickly adopt and integrate new extensions like the Facebook Pixel Helper or Buffer will have a distinct competitive advantage. They will be able to execute campaigns faster, diagnose problems more effectively, and pivot strategies based on real-time data. Understanding how to build this personal 'stack' of tools is a forward-looking skill explored further in the main text.
Marketers often make subtle errors during pixel setup that can invalidate their data, such as placing the code in the wrong part of the HTML or having multiple conflicting pixels. The Facebook Pixel Helper excels at identifying these common problems immediately. Its clear error reporting saves hours of frustrating troubleshooting. The extension's feedback panel provides specific, actionable advice. For example, it might issue a warning if a pixel took too long to load, which could cause missed conversions. It will show a critical error if the pixel ID does not match an active ad account or if the event code contains syntax errors. By pinpointing the exact problem, the tool empowers you to fix it quickly, ensuring your ad spend is accurately tracked. The complete article offers a guide to resolving the most frequent pixel errors.
The Pinterest Save button provides a simple yet powerful solution to disorganized content curation by acting as a universal, visual bookmarking tool. It allows you to save any image you find on the web directly to a specific, categorized board in your Pinterest account with a single click. This creates a centralized, visual library of inspiration that is easy to search and revisit. Instead of saving images to random desktop folders or using text-based bookmarks, you can build dedicated boards for different projects, such as 'Fall Campaign Mood Board' or 'Competitor Product Designs'. This structured approach ensures that your creative ideas are not lost and can be easily shared with team members, solving the common problem of scattered and inaccessible source material. Learn how to structure these boards for maximum impact in the full post.
These desktop extensions offer more than just messaging convenience; they integrate key communication channels directly into a social media manager's primary workspace, the browser. They provide a clean, minimalist interface for full access to all chats and notifications. This focused environment is critical for maintaining rapid, professional customer response times. Instead of constantly checking a phone or navigating to a separate website, a manager can handle customer inquiries, engage with followers, and monitor conversations in a compact window alongside their other tasks. This direct access streamlines community management, reduces the risk of missed messages, and creates a more efficient workflow for real-time engagement. The full article explores how this integration enhances customer service strategies.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
Growth Strategy and Planning
