Happiness.io – Is a mental health and well-being company which is helping people by providing psychotherapy.
Happiness.io to revolutionize the mental health space. A lot of people are facing mental health issues and they don’t even know about it, the ones who do very rarely take steps to cure them. The motto of the company is to help people with mental health issues and raise awareness among the masses to take steps to improve it.
One problem that people face when it comes to therapy is pricing. Therapy is charged on a per session basis, as in; if the per session fee is Rs 2500 someone has 4 one-hour long sessions, he/she will be charged Rs.10,000. This is quite a big chunk of money considering most patients need more than 6-7 sessions. Happiness.io wants to change the spectrum and is offering therapy for less than Rs 1,000.
The success of the brand also depends upon the quality of the therapist and Happiness.io has a thorough system to select therapists.
The business is working in a freemium model. The first therapy session is provided at a 90% discount or free, and then once the customer has the experience they can go for taking any plan.
Happiness.io team is creating content on Instagram through reels and getting organic traffic from the youtube channel.
There are 4 plans,
|Number of Session
|Cost per Session
The brand is developing a category for itself as there are not many startups focusing on the same. Happiness.io focuses on the Indian audience. The problem is the prevalent stereotype in the society and reluctance of common people to focus on mental health. The brand needs awareness and urges people to take steps towards the betterment of their mental health.
Goal – Hit a revenue of Rs 5,00,000 a month in 4 months
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