Introduction Local SEO is a crucial player in the vast digital landscape, holding immense importance for businesses. This article explores the dynamics of local SEO and its transformative role in lead generation, highlighting its potential as a game-changer for companies aiming to improve their online presence and attract valuable leads. Understanding Local SEO What is […]

There is no denying that search engine ranking is one of the important aspects that can help you boost your business. And how does a business rank on search engines? The answer is – SEO. There are many ways a business can promote their products – social media marketing, content marketing, paid ads, etc. Search […]

Just when you thought that you are done with academia and ready to be a master in the SEO and digital marketing arena, Google’s Quality Rater Guidelines of over 170 pages surprised us! But fret not, if you need an in detail analysis of this ‘Google ranking Bible ‘ then this quick read is for […]

It’s important that searchers have access to up-to-date information. However, one of the most significant issues for website owners is having search engines promptly detect and assess their most recent website improvements. New URLs might take days, if not weeks, to be discovered and indexed by search engines, resulting in a loss of potential traffic, […]

There’s nothing called as ‘too much information’, not at least in this Google search-dominated era. In its latest event Search On’21, dedicated to innovations in Google Search, Google unveiled its magnum-opus, the Google MUM feature. Google MUM stands for Multitask Unified Model. It’s an algorithm that can search the internet in a variety of languages, […]

At its annual event Search On 2022 that took place less than two weeks ago, Google announced the rollout of a new update to its search engine that uses AI to explore topics: Google MUM, or Multitask Unified Model. It is an algorithm that can search the internet across different languages, using text, images and […]