Goodreads: Navigating through the Digital Marketing Universe

Traffic alone doesn’t make a startup successful; how you convert it does. Many B2B SaaS companies focus on individual funnel stages, celebrating vanity metrics like clicks or trial signups, while the overall system leaks revenue. In India, extended buying cycles, relationship-driven decisions, and differences between self-service and sales-assisted paths make designing an effective funnel even […]

An Indian HR SaaS company launched at ₹999/user/month, copying a US competitor’s $12/user pricing after currency conversion. Six months later: strong product-market fit, 200 trial signups, 8 paying customers. Sales feedback: “Pricing is too high for the Indian market.” They dropped to ₹299/user/month. Result: 180 signups next month, 45 customers, but ₹13.4 lakh MRR, barely […]

A B2B SaaS company with excellent workflow automation software struggled to gain traction despite strong product demos. Their homepage stated: “AI-powered platform for business excellence.” Their pitch deck contained: “Leveraging cutting-edge technology to transform operations.” After six months: 5,000 website visitors, 80 demo requests, 3 customers. Prospects said: “Sounds interesting, but not sure what you […]

A fintech startup spent ₹2.4 crore over six months on Facebook ads, Instagram campaigns, and Google search, generating just 12 customers at ₹20 lakh CAC each for a product with ₹60,000 LTV. Their manufacturing and trading SME customers in Tier 2 cities didn’t discover financial products through social media. They relied on CA recommendations and […]

An Indian HR tech company built a ₹5 crore ARR, selling to startups and SMEs at ₹999–₹4,999 per month through self-service trials. Sales cycles were 2–3 weeks, CAC was ₹25,000, and the founder closed most deals. After hitting a plateau, they tried to move upmarket. Prices were raised to ₹50,000/month, two enterprise sales hires were […]

An Indian B2B SaaS startup built an excellent HR automation platform for SMEs. After 14 months of development and an investment of ₹1.2 crore, they launched with generic LinkedIn ads, pricing copied from US competitors (₹4,999/month), and positioning targeting “all Indian businesses.” Result: 2,100 website visits, 43 trial signups, 2 paying customers in three months. […]