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How we triumph the fintech client expectations & delivered leads at less than 75% CPL through Google Ads

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Moneyonclick Story

According to research, the number one problem that a personal loan seeker face is the unavailability of proper collateral as security. MoneyOnClick is helping them solve this problem by providing collateral or security-free personal loans.

Identified Challenges

When MoneyOnClick approached upGrowth, they had just received enough funds to focus on marketing activities. At this point, MoneyOnClick realized that they could generate more leads from Google Ads at a lower cost than other traditional marketing channels. They were at an initial point in their journey. They now needed to scale up their business considerably and make sure that they didn’t massively increase they are per lead cost in the process.

Empathy, Research, Brain Storming & Plan

The goal was simple yet daunting. We needed to keep the cost per lead as low as possible while still exhausting the entire Google Ads budget. We knew that we would have to build a multi-pronged, scalable strategy that would serve our clients well in the long run.

Solutions

Here are some of the important elements of our holistic, long-term Google Ads strategy:

  • We identified the latest trends in the world of personal loans to leverage them in our adverts. For example, we used the “No gold or security required” theme to emphasize how easy it is to borrow money through MoneyOnClick.
  • We made sure that we had different ad extensions in place for different ad groups depending on their theme.
  • We adjusted the ad bids with respect to the city, day, and time to keep the costs as low as possible without compromising on efficiency.
  • We did not go into the campaign with a predefined notion of what the bid strategy should be. We went through extensive experimentation before we zeroed in on the bid strategy that worked best.
  • We also generated awareness about working capital loans through the Universal App Campaign.
  • We did extensive experimentation and A/B testing with different landing pages to make sure that we had the right one.

Conclusion

Our holistic approach to the ad strategy paid rich dividends and MoneyOnClick’s qualified leads started increasing exponentially. In fact, the improvement in their Google Ads resulted in overall business growth of 80%

Results we Achieved

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62.5%

Decreased CPL

https://www.upgrowth.in/wp-content/uploads/2019/02/Up-arrow.png

300%

Total Conversions

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upGrowth Solution

Cost per lead

Before

80

After

30

Decreased by

62.5%

Total Conversions

Before

2000

After

6000

Increased by

300%

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