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How We Helped An Apparel Brand Reach $3 Million In Revenue in 5 Months!

Explore how we do it?

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Apparel Brand Story

A socks manufacturing company looking to boost sales and scale up its online presence approached us.

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Identified Challenges

Growth was flat for the client through the period from January 2020 to March 2020. However, after partnering with us, the brand saw a significant spike in sales from April onwards.

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Hand Shake

Empathy, Research, Brain Storming & Plan

A look at the sessions gives a picture of how there was an increase, with paid search contributing a significant chunk (43%) at 734,560 sessions. Direct visits to the website came in at number two, contributing 26% with 447, 679 sessions, indicating that the audience has quite a strong connect with the brand. Social and display ads brought in 13% and 7% of visits.

Solutions

  • New sessions saw an increase of 74.8, but this time, the driver was direct traffic (86.14%) followed by paid search traffic (76.32%).
  • Social brought in 71.75% of new sessions, while organic search contributed a significant chunk at 63.07%. 
  • Thanks to these tactics, we were able to increase transactions to over 26k and generate sales of $3,350,206. 
  • These numbers indicate how a smart, dedicated paid campaign can bring invaluable leads and increase engagement and conversions.
  • With this strategy in place, the client was able to make over $3 million in sales over a 5-month period.
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Conclusion

A 2-pronged strategy of paid search and social display ads targeted the right kind of customers and built a dedicated audience – thereby boosting traffic, transactions and sales. Are you looking for a way to ramp up your business? Then get in touch with us – we would be more than happy to create a winning strategy for your brand as well!

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