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Transparent Growth Measurement (NPS)

Industry : E-commerce | Provided Service : Amazon Marketing

How we Decrease the ACoS Of XOOX by 35%

brief
Brief

Crafting products that are in sync with the latest trends is a must for any lifestyle brand. One of our clients, XOOX, is a brand that offers customers stylish and comfy sheets. Their focus has always been to deliver quality sheets with a great aesthetic.

identified
Identified Challenges

The challenge was to reduce the wasted spend, increase conversion rate & decrease ACoS while utilising the daily budget.

Capture
empathy
Empathy, Research, Brain Storming & Plan

When XOOX approached upGrowth, we had our work cut out for us: we needed to reduce the ACoS without affecting their monthly Amazon revenue. The solution? To create a scalable, multi-pronged strategy that would have long-term benefits for the client.

Solutions

Amazon Performance Marketing Case Study

XOOX: 35% Decrease in ACoS

How strategic keyword harvesting and bid optimization scaled Amazon sales while maximizing profitability.

35%
ACoS Reduction

200%
Sales Growth

15%
CTR Improvement

The Challenge

XOOX was facing high Advertising Cost of Sales (ACoS) on Amazon, which was eating into their profit margins. Their ad campaigns were broad and inefficient, leading to wasted spend on non-converting keywords.

  • High ACoS limiting the ability to scale ad spend.
  • Poor organic visibility for high-intent search terms.
  • Inefficient bid management across multiple SKUs.

The Objective

Optimize Amazon PPC performance to lower ACoS while simultaneously increasing total revenue and organic rank.

The Amazon Performance Strategy

01
Negative Keyword Mining

Aggressively identified and excluded search terms that generated clicks without conversions to immediately plug budget leaks.

02
Granular Campaign Restructuring

Moved from broad ad sets to Single Keyword Ad Groups (SKAGs) for top performers to gain absolute control over bidding.

03
Dynamic Bid Optimization

Utilized AI-driven bidding scripts to adjust bids in real-time based on conversion probability and time-of-day trends.

04
ASIN Targeting

Targeted competitor product pages where XOOX had a clear price or rating advantage, stealing high-intent traffic directly.

Result:
Achieved a 35% reduction in ACoS while driving a 200% increase in ad-attributed sales.

“The data-driven approach by upGrowth completely turned around our Amazon profitability. We are now scaling spend with confidence knowing every rupee is working for us.”
XOOX Team
Amazon Performance Marketing

Maximize Your Amazon Profit

Here’s a snapshot of the main elements of our well-rounded, long-term Amazon PPC strategy:

  • We made sure that we bid on every available campaign/targeting type.
  • We adjusted the ad bids with respect to the keyword level ACoS/sales to keep the costs as low as possible without affecting efficiency.
  • After identifying the correlation between Amazon PPC & organic sales, we optimised the product listing with the paid keywords.
  • We did not go into the campaign with a predefined notion of what the bid adjustment should be. We went through extensive experimentation before we settled on the bid adjustment that worked best.
  • We also generated awareness about the brand through Sponsored Brand campaigns.
  • We did extensive experimentation and A/B testing with different keyword match types to ensure that we had the right one.

Conclusion

By optimising the product listings in paid search campaigns, and making a collective effort to generate awareness with sponsored brand campaigns, we were able to reduce the ACoS by 35% for XOOX.

upGrowth Solution

ACoS
  • Before 62
  • After 40.3
  • Decrease by 35%
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