- Industry : E-commerce
- Provided Service : Paid Search Marketing
How we Decrease the ACoS of Lifestyle Product Category by 45%, Increase Revenue by 6X and Increase the total number of orders by 300%
Explore how we do it?
Brief
Carrying beverages while you travel is not a feasible task. One has to keep the beverages cool throughout their journey. One of our client **t*** (data confidential due to contract) is helping customers by providing thermo-coolers.
Identified Challenges
When the brand approached upGrowth, they were already selling on Amazon. At this point, they realized that they could generate more sales from Amazon PPC Ads at a lower cost than they were running currently. They were at a point in their journey where they had figured out how to get sales, however, they now needed to scale up their business considerably and make sure that they didn’t massively increase their ACoS in the process.
Empathy, Research, Brain Storming & Plan
The goal was simple yet daunting. We needed to keep the ACoS as low as possible while still exhausting the entire Amazon PPC budget. We knew that we would have to build a multi-pronged, scalable strategy that would serve our clients well in the long run.
Solutions
Here are some of the important elements of our holistic, long-term Amazon PPC strategy:
- We identified that Amazon PPC and organic have co-relations. Thus, we optimized the product listing which included terms used in paid campaigns.
- We made sure that we bid on every available campaign/targeting type.
- We adjusted the ad bids with respect to the keyword level CoS/sales to keep the costs as low as possible without compromising on efficiency.
- We did not go into the campaign with a predefined notion of what the bid adjustment should be. We went through extensive experimentation before we settled in on the bid adjustment that worked best.
- We also generated awareness about the brand through Sponsored Brand campaigns.
- We did extensive experimentation and A/B testing with different keyword match types to make sure that we had the right one.
Conclusion
Our holistic approach to the ad strategy paid rich dividends and the brand’s sales started increasing exponentially. In fact, the improvement in their Amazon PPC resulted in overall business growth by 10x.
Results we Achieved
49%
ACoS
2861%
Sales
3162%
Orders
upGrowth Solution
ACoS
Before
29
After
15
Decreased by
49%
Sales
Before
26000
After
770000
Increased by
2861%
Orders
Before
981
After
32000
Increased by
3162%
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