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How we achieved ACoS of <5% for Home and Appliance Product Category that every Amazon PPC expert ever dreamed of!

Explore how we do it?

Brief

Keeping the products in-line with the latest fashion is the main strategy of any lifestyle brand. One of our client ****o*** (data confidential due to contract) is a brand that offers customers trending apparel. Their focus has always been to deliver up-to-date & quality apparels.

Identified Challenges

When the brand approached upGrowth, they were already selling on Amazon. As with any Amazon fashion store, they were facing immense competition, both organically & through paid. Thus, they end up wasting more money & efforts.

Empathy, Research, Brain Storming & Plan

As they approached us, the goal was simple yet daunting. We needed to keep the ACoS as low as possible while still exhausting the entire Amazon PPC budget. We knew that we would have to build a multi-pronged, scalable strategy that would serve our clients well in the long run.

Solutions

Here are some of the important elements of our holistic, long-term Amazon PPC strategy:

  • We identified that Amazon PPC and organic have co-relations. Thus, we optimized the product listing which included terms used in paid campaigns.
  • We made sure to bid highly on long-tail keywords.
  • We avoided highly competitive keywords and if they used, the bid was kept very low. 
  • We put more focus on brand building with ‘Sponsored Brand’ campaigns.
  • We did extensive experimentation and A/B testing with different keyword match types to make sure that we had the right one.

Conclusion

Our holistic approach to the ad strategy paid rich dividends and the brand’s sales started increasing exponentially. In fact, the improvement in their Amazon PPC resulted in overall business growth by 10x while attaining the dream ACoS.

Results we Achieved

https://www.upgrowth.in/wp-content/uploads/2019/02/Down-arrow.png

41%

ACoS

https://www.upgrowth.in/wp-content/uploads/2019/02/Up-arrow.png

128%

Sales

https://www.upgrowth.in/wp-content/uploads/2019/02/Up-arrow.png

74%

Orders

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upGrowth Solution

ACoS

Before

10

After

5.9

Decreased by

41%

Sales

Before

3000

After

6862.97

Increased by

128%

Orders

Before

100

After

174

Increased by

74%

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