• Contact Us
Transparent Growth Measurement (NPS)

Industry : E-commerce | Provided Service : Amazon Marketing

How we Increased the Average Order Value by 250% for Kemberly Home

brief
Brief

Lifestyle businesses have one main agenda: growth coupled with sales. And the most effective way to profitability is to generate as many sales as possible on economic advertising budgets and spends. Such was the case with our client Kemberly Home Collection, looking to boost orders over one month.

identified
Identified Challenges

Kemberly Home Collection was already selling on Amazon. As with any Amazon fashion store, they were facing immense competition, both organically & through paid campaigns, leading to wastage of time, money and efforts.

Capture
empathy
Empathy, Research, Brain Storming & Plan

When XOOX approached upGrowth, the goal was simple & daunting. We needed to increase the average order value while keeping the ACoS at the minimum possible level. To solve the problem, we built a multifaceted yet scalable strategy which would serve the client on a long-term basis.

Solutions

E-commerce & AOV Optimization Case Study

Kemberly Home: 250% Boost in AOV

How strategic high-ticket positioning and full-funnel marketing transformed a boutique home decor brand.

250%
AOV Increase

4.5X
Return on Ad Spend

38%
Repeat Customer Rate

The Challenge

Despite high-quality products, Kemberly Home struggled with low average order values and high acquisition costs. The brand was being perceived as a “commodity” decor store rather than a premium lifestyle collection.

  • Single-product purchases leading to low profitability.
  • Inconsistent visual storytelling across Meta and Google.
  • Underutilized email list and customer retention hooks.

The Objective

Shift brand perception toward luxury “Collections” to drive bundling, increase AOV, and improve overall customer lifetime value (LTV).

The E-commerce Scaling Strategy

01
Collection-Based Marketing

Moved away from promoting individual items. Launched “Room Bundles” and “Style Sets” that encouraged customers to buy the entire look.

02
Visual Retargeting

Implemented DPA (Dynamic Product Ads) that showcased complementary products based on what the user had already viewed.

03
Conversion Rate Optimization

Revamped product pages with high-quality lifestyle photography and “Frequently Bought Together” widgets to increase basket size.

04
Lifecycle Email Flows

Designed automated “Post-Purchase Up-sell” and “Win-back” flows that personalized recommendations based on past purchase history.

Result:
Average Order Value surged from ₹1,200 to ₹4,200 within 4 months of strategy rollout.

“The upGrowth team helped us see the ‘bigger picture.’ Instead of just chasing traffic, they optimized our entire funnel to make every customer more valuable. Our AOV has never been higher.”
Kemberly Team
E-commerce Collection

Scale Your E-commerce Brand

Here’s a look at what we did as part of our holistic, long-term Amazon PPC strategy:

Conclusion

By offering different product bundles & discounts coupled with highly targeted PPC campaigns, we were able to increase the average order value of Kemberly Home Collection by more than 250%.

upGrowth Solution

Increased The Average Order Value in Dollar
  • Before 70
  • After 175
  • Increase by 250%
Contact Us

Testimonials

Our Recent Case Studies

From Zero to 19.5K+ Installs at ₹6 CPI in 2 Months: COP App by Baatu
Industry: Edtech  
How We Helped Tradetron: Scaling Paid Ads for One of India’s Leading Algorithmic Trading Platforms
Industry: Stock Market Research & Advisory  
Zero to Authority: 5-Month Quora Strategy That Brought Streetgains, 34K Views and 50%+ Website Engagement
Industry: Stock Market Research & Advisory  
If They Can Do It So Can You!

You’ve just seen how others have crushed it—now it’s your turn! At Upgrowth, we don’t just tell success stories; we help you create them.

Write your success story!

×
Contact Us