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Transparent Growth Measurement (NPS)

Industry : FinTech | Provided Service : Paid Search Marketing

How we Helped Lendingkart achieve Business Growth of 20% through Google Ads

brief
Lendingkart Story

According to research, the number one problem for small businesses in India is the lack of financing and working capital. Lendingkart is helping them solve this problem by providing small businesses access to working capital.

identified
Identified Challenges

The goal was simple yet daunting. We needed to keep the cost per lead as low as possible while still exhausting the entire Google Ads budget. We knew that we would have to build a multi-pronged, scalable strategy that would serve our clients well in the long run.

lendingkart
empathy
Empathy, Research, Brain Storming & Plan

When Lendingkart approached upGrowth, they had disbursed as many as 26,000 loans to more than 19,000 SMEs all across India. At this point, Lendingkart realised that they could generate more leads from Google Ads at a lower cost than they currently were. They were at a point in their journey where they had figured out how to get leads, however, they now needed to scale up their business considerably and make sure that they didn’t massively increase their per lead cost in the process.

Solutions

Fintech PPC Strategy

Scaling Lendingkart Growth

Achieving 20% Business Growth & 54% More Conversions via Google Ads

COST EFFICIENCY
Cost Per Qualified Lead (CPL)
71.4
Before
→
47.7
Decreased by 32.6%

Lowered acquisition costs while significantly increasing volume.

Total Conversions
56K → 87K
+54% Increase

Business Growth
+20%
Overall Revenue Impact

Optimization
Smart Bidding
& Trend Jacking

Google Ads Optimization Framework

Lendingkart needed to scale lead volume without inflating costs. upGrowth implemented a rigorous testing framework to optimize bids and messaging.

Trend-Based Messaging
Leveraged current trends like “59 Minutes Loan” in ad copy to emphasize speed and ease, directly addressing SME pain points.
Smart Bid Adjustments
Optimized bids by city, day, and time through extensive experimentation, ensuring budget was spent only on high-converting slots.

“Every rupee spent was optimized for reach and returns — that made all the difference.”

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Here are some of the important elements of our holistic, long-term Google Ads strategy:

 

lending-kart

 

 

Client Quote

“Every rupee spent was optimized for reach and returns — that made all the difference.”

Conclusion

Our holistic approach to the ad strategy paid rich dividends and Lendingkart’s qualified leads started increasing exponentially. In fact, the improvement in their Google Ads resulted in overall business growth of 20%.

upGrowth Solution

Cost per Qualified Leads
  • Before 71.4
  • After 47.7
  • Decreased by -32.6%
Total Conversions
  • Before 56765
  • After 87465
  • Increased by +54%
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Testimonials

Sujay Golan - VP Marketing

We are very satisfied with the services provided to us by upGrowth. They have immense lead generation capacity that benefitted our brand tremendously. We found the team to be passionate, dedicated, and hard-working in addition to being creative and technically sound. upGrowth majorly helped us in scaling our Google Ads initiatives while bringing down the CPL effectively.

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