Transparent Growth Measurement (NPS)

Industry : FMCG, Foodtech | Provided Service: Search Engine Marketing

How we Helped a Honey Brand Achieve 3x ROAS across various Channels of Digital Marketing

brief
Brief

Finding pure, unadulterated, single-source & minimally processed honey has become next to impossible. Almost all brands in the market don’t share their procurement process from their customers, so that they can hide price discovery, product sourcing and distribution inefficiencies. The high cost of honey is passed onto consumers, while honey farmers are not given their due and squeezed to the last penny. To address these problems, one of our clients is selling unadulterated & single source honey using high-tech hives, following ethical practices that ensure happy farmers and no violence towards bees.

identified
Identified Challenges

When the brand approached upGrowth, they were already selling through traditional marketing channels and strategies. Their objective was to explore digital marketing & offer their honey to as many consumers as possible. They were at a point in their journey where they had figured out how to get sales, however, they now needed to scale up their business considerably and make sure that they didn’t massively increase their CAC in the process.

eiwa
empathy
Empathy, Research, Brainstorming & Plan

The goal seemed simple, but proved to be challenging as well. We needed to maximize the orders while keeping the CAC as low as possible. We were aware that we would have to build a multi-pronged, scalable strategy that would serve our clients well in the long run.

Solutions

FMCG/Foodtech Growth

Scaling Honey Brand Revenue

Achieving 3x ROAS Across Digital Channels in 1.5 Months

TOP PERFORMANCE
Google Ads ROAS Growth
66K+
Before
2 Lac+
240% Increase

Rapid revenue scaling within just 1.5 months.

Facebook ROAS
22K 57K+
159% Increase

Overall Efficiency
3x ROAS
Across All Channels

Key Strategy
Multi-Channel
Paid Search & Social

Holistic Digital Strategy

The brand needed to scale digital sales for their pure, single-source honey without inflating CAC. upGrowth implemented a synchronized strategy across Google, Facebook, and Organic Search.

Branded Keyword Dominance
Identified that branded keywords had higher conversion rates than generic ones. Focused Google Ads on brand promotion and awareness, boosting ROAS by 240%.
Smart Social Retargeting
Leveraged Facebook Lookalike audiences and dynamic retargeting to find high-intent buyers, improving Facebook ROAS by 159% while keeping CAC low.

“Our holistic digital approach towards product marketing paid rich dividends and their sales started increasing exponentially.”

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Here are some of the important elements of our holistic, long-term Amazon PPC strategy:

Google Ads

 

Google-Ads

Facebook Ads

facebook-ad

 

Organic Search (SEO)

Organic

Conclusion

Our holistic digital approach towards product marketing paid rich dividends and their sales started increasing exponentially.

upGrowth Solution

Google ROAS
  • Before - 66 K +
  • After - 2 Lac +
  • Increase by 240% within 1.5 months
Facebook ROAS
  • Before -22 K +
  • After - 57 K +
  • Increase by 159% within 1.5 months
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