Transparent Growth Measurement (NPS)

Industry : E-commerce | Provided Service : Inbound Marketing

How we Helped a Boutique Grow Steadily and Generate Revenue Upwards of $5 Million!

brief
Story

Our client, a couture boutique, approached us, they were looking to generate steady sales instead of relying on “one and done” customers

identified
Identified Challenges

Couture is a tricky business – you need to target a very specific customer who is loyal to the brand, or find leads who know and understand what bespoke clothing is, and are willing to invest in such pieces.

Capture
empathy
Empathy, Research, Brain Storming & Plan

We managed to help our client get over 500k users in a span of 6 months. What’s important to note here is that free channels (direct + organic search) were in the top 3, accounting for 48% and 12% of the new users, respectively. Social also played a significant role, bringing in about 20% of the new users.

Solutions

D2C Fashion Growth

Scaling Boutique Revenue

Generating $5M+ Revenue via Organic, Social & Direct Channels

REVENUE MILESTONE
Total Revenue Generated
$5M+
In Just 6 Months

Driven by 78,000+ transactions and a 4% conversion rate.

User Base Growth
50K 250K
500% Increase

Conversion Rate
1.5% 4.5%
3x Efficiency

Avg. Page Views
6.5
Higher Intent

Organic & Social Dominance

The boutique aimed for steady, scalable growth. upGrowth executed a strategy focusing on “free channels” and social engagement to drive high-intent traffic.

Direct & Organic Focus
Optimized for organic search and brand building, resulting in 60% of new users coming from Direct (48%) and Organic (12%) channels.
Social Engagement
Leveraged an enticing social media strategy that brought in 20% of new users, while boosting average session time to 3+ minutes.

“We saw steady, scalable revenue growth month over month — with the right playbook.”

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Client Quote

“We saw steady, scalable revenue growth month over month — with the right playbook.”

Conclusion

Organic search is still king, especially when it comes to niche products meant for an exclusive clientele. Combined with an enticing social media strategy, we were able to bring in new costumers for our client and generate more sales. If you are looking to increase conversions and enhance your digital footprint, we’re pretty sure we can help – leave us a comment below and we’ll get back to you!

upGrowth Solution

Users
  • Before 50000
  • After 250000
  • Increased by 500%
Conversion Rate in %
  • Before 1.5
  • After 4.5
  • Increase by 200%
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