How upGrowth Scaled Golf Carts Unlimited’s Sales with Google & Meta Ads Management

Solutions

Google Ads Optimization

• Campaign Structuring for Efficiency
• Restructured search, display, and shopping campaigns to improve targeting accuracy.
• Implemented Smart Bidding strategies to optimize for high-intent conversions.
• Used geo-targeting to focus on locations with higher golf cart demand.

Keyword & Ad Copy Optimization

• Conducted deep keyword research to identify high-converting search terms.
• A/B tested multiple ad copies to improve engagement and CTR (Click-Through Rate).
• Integrated negative keywords to eliminate wasted spend on irrelevant searches.

Results

• 2.1% increase in conversion rates from Google Ads.
• 15% reduction in Cost Per Acquisition (CPA).
• Improved Quality Score, leading to better ad placements at lower costs.

Meta Ads Performance Optimization

• Advanced Audience Targeting
• Created segmented campaigns for interest-based, lookalike, and retargeting audiences.
• Utilized AI-powered bidding to maximize ad spend efficiency.
• Focused on dynamic retargeting to recapture potential buyers who visited the website.

Creative & Ad Format Strategy

• Developed high-quality visuals and carousel ads showcasing premium golf carts.
• Launched video campaigns demonstrating product features and customer testimonials.
• Designed seasonal offers and limited-time promotions to boost engagement.

Scaling & Budget Optimization

• Applied budget scaling strategies by shifting ad spending to the highest-performing campaigns.
• Implemented A/B testing on creatives and placements to improve ad engagement.
• Automated rules were used to adjust bids based on real-time data.

Results

• 80% increase in revenue from Meta Ads.
• 2% higher CTR on product-focused campaigns.
• Lowered CPL (Cost Per Lead) while increasing overall lead quality.

Impact & Key Takeaways

With upGrowth’s strategic digital advertising management, Golf Carts Unlimited achieved:

• Enhanced Online Visibility: Improved rankings and ad placements for high-intent keywords.
• Increased Lead Generation: More qualified leads at a lower acquisition cost.
• Higher Return on Ad Spend (ROAS): Optimized budget allocation for maximum profitability.
• Scalable Advertising Framework: Established a data-driven paid ads strategy for continued growth.

Client Quote

“The structure of the campaign and the segmentation logic completely changed how we think about paid ads now.”