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Transparent Growth Measurement (NPS)

Industry: MSMEs | Provided Service: Social Media Marketing

How upGrowth Created Affordable and Super Effective Social Media Marketing Packages for MSMEs

brief
Brief

MSMEs are the backbone of the Indian economy. They have a strong business plan and vision but need a platform to promote their business online. 

challenges
Identified Challenges

MSMEs have a small marketing budget and lack the know-how to market their products or services online.

empathy, research
Research, Brainstorming & Plan

The lockdown started in March 2020, and all MSMEs felt a dire and compelling need to move online to sell their products & services. Some of them had an online presence, but most did not.

After considering the challenges that MSMEs face, upGrowth devised a pilot program with five MSMEs and worked closely with them. These 5 businesses belonged to various sectors, such as food, beauty, fashion, and education training. 

Solutions

MSME Scaling Case Study

Social Media for Small Businesses

How upGrowth engineered high-impact, affordable SMM packages to bridge the digital gap for MSMEs.

Affordable
Pricing Model
Scalable
Growth Path
Strategic
Data Driven

The MSME Challenge

Micro, Small, and Medium Enterprises (MSMEs) often find traditional agency pricing prohibitive. They struggle with low digital visibility and lack the bandwidth for consistent, high-quality social engagement.

  • Budget constraints preventing high-quality content production.
  • Lack of technical expertise in algorithmic audience targeting.
  • Need for visible ROI to justify marketing spend.

The upGrowth Framework

Standardizing Premium Content + Performance Distribution at a Fraction of Agency Costs.

What the Packages Solve

01. Consistent Branding

Fixed monthly calendars ensuring the brand stays active and relevant without business owner intervention.

02. Reach Optimization

Utilizing small but focused ad budgets to ensure content reaches potential buyers, not just followers.

03. Performance Metrics

Monthly reports that explain reach, engagement, and lead generation in simple business terms.

04. Localized SEO

Integrating social signals to improve local Google Search rankings for service-based MSMEs.

Strategy:
High-frequency content + Precise geographical targeting = MSME Growth.

upGrowth MSME Division
Democratizing Digital Growth

View MSME Packages

 

 

Client Quote

“Simple, scalable, and effective — that’s what we needed, and that’s what we got.”

Conclusion

Digital marketing, without a doubt, is a super effective ladder that has helped businesses sustain & grow. At upGrowth, we understand that there is no one-size-fits-all approach when it comes to digital marketing. Businesses need a tailored marketing strategy that fits their business size, structure, goals, and ambition.  MSMEs, too, need a different marketing approach.

Team upGrowth is glad to be working with MSMEs and to help them make a mark in today’s digital world.

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If They Can Do It So Can You!

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