Goodreads: Navigating through the Digital Marketing Universe

You by now definitely know that Facebook is that social media channel , which most people use. If you are looking for the most effective Facebook Marketing Strategies you can do, you’re in the right place. For any internet savvy business, Social media is the most popular medium to reach a wide audience and engaging […]

First of all let us understand what is Prospecting?  Prospecting – Involves locating and qualifying the individuals or businesses that have a potential to buy a product.- A person or business that might be a prospect is a lead.The search for potential customers or buyers What is Smart prospecting ? Smart prospecting is the way […]

Customers make business. Thus, it is important for businesses to have a strong game plan to get new customers on board. Finding a repeatable, methodical strategy to draw customers to your business is the goal of customer acquisition. Today, many web-based businesses can run highly targeted marketing and keep tabs on clients as they convert […]

Customer Acquisition Costs (CAC) – what you pay on average to acquire new customers – is obviously pretty darn important. But knowing what portion of your total CAC relates to marketing is also really important. This metric is called your Marketing Percentage of Customer Acquisition Cost (M%-CAC). WHAT IS MARKETING PERCENTAGE OF CAC? Marketing Percentage […]

Regardless of whether you’re a small café owner or a sales manager of an international company, truly understanding your customers enables you to make informed, critical decisions about sales, marketing, and your brand. Okay, you think you know your customers, but do you really? Some of the most interesting data your business can produce is […]

As we step into the dynamic landscape of 2025, it’s imperative to grasp the latest trends and strategies shaping the evolution of inbound marketing. With consumer behaviors shifting and digital ecosystems becoming more sophisticated, inbound marketing focuses on organically attracting, engaging, and delighting audiences. Personalized content, AI-driven insights, and conversational marketing are at the forefront, […]