You hear the term “landing page” often, especially when delving into digital marketing. But what is a landing page and how is it different from your company’s current site? The purpose, goals and often even the traffic source of a landing page are different from those of a homepage, so it’s critical to make sure […]
Read MoreB2B Content Marketing vs. B2C Content Marketing Trends Marketing industry is being dominated by content marketing for several years, with brands increasing their online presence to reach today’s tech savvy customers. Content remains the best way to connect with customers with use of regular blog posts on website, visuals on social media etc.Content marketing is […]
Read MoreChoosing the right focus keyword search trends is really what makes or breaks most content and SEO strategies. We may search the queries with different scenarios and words, and similar to this if we search for keyword trends we may encounter search queries like Keyword Search Trends, Current SEO Keyword Trends, Google Keyword Trends, SEO […]
Read MoreWant to get Rid of Google Penalties? Start Your Day with these SEO Activities On-page and off-page SEO optimization techniques that breach Google’s Webmaster guidelines can result in a ranking penalty (either a manual penalty or an algorithmic penalty) against your website. If you don’t take these guidelines seriously, the penalty that your website receives […]
Read MoreWhen it’s the digital age and competition is ever growing, it is very crucial for your content marketing tactics to differentiate from others and provide a niche solution for your audience. That’s when content marketing fits into place! Probably a content that is easier to consume. But then what is Content Marketing? Content marketingis the […]
Read MoreReaching people with Dynamic Keyword Insertion (DKI) ads or any ads as they search for your products and services can be a moving target. It’s difficult to catch up when users’ queries evolve, your site changes, inventory shifts, and you expand your business to new markets. Google Adwords enables you with different campaign options like […]
Read More