Recently, I was part of a boring and awful digital marketing session, especially focused on Advanced Adwords strategies. I always expect to feel enlightened when they say Advanced but what I witnessed was only “Gyaan” and jargon/bullshit, with no action items. Many drinks later, I decided to list down the signs of a crappy Adwords […]
Read MoreDigital marketing continues to steamroll the competition. Online ad spend has been increasing ever year for two decades, but we can see the emergence of a “third wave” of digital marketing built upon the early successes of Internet pioneers. The downfall of some of those original marketers whose good ideas just didn’t quite work out. Here […]
Read MoreDigital marketing is now the biggest growth sector in the 21st century. Businesses and brands are now able to utilize this incredibly versatile technology to communicate with their customers.Digital marketing can take many forms and can be used across a plethora of platforms; from SEO (Search Engine Optimization), content marketing, social media marketing to B2C email and […]
Read MoreVideos are all the rage in the marketing world today – they’re not based on heavy files anymore, they’re attractive and can help brands to communicate with their audiences. You can use videos for introducing a new product, showing behind the scenes footage, showcasing a promotional event or offering a tutorial aimed at solving a […]
Read MoreToday, every business house or every business person runs Google Adwords campaigns on a regular basis. There is certainly always room for improvement. Every google adwords user wants to maximize on their experience with the tool.At the end of the day, arranging and setting up your AdWords campaign is just a large portion of the […]
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