Goodreads: Navigating through the Digital Marketing Universe

Hiring a product marketing team is crucial for any startup aiming to scale effectively. A strong product marketing team not only understands the market but also plays a pivotal role in positioning your products to meet customer needs, drive growth, and differentiate your offerings in a competitive landscape. As a founder, you need to ensure […]

Performance marketing is essential for any startup to achieve measurable results. Unlike traditional marketing, performance marketing is focused on ROI-driven tactics. It involves targeting the right audience, optimizing campaigns, and using data-driven insights to achieve significant results. As a startup founder, hiring the right performance marketer can be the difference between scaling your business quickly […]

Hiring the right content marketer is one of the most critical decisions for a startup founder. Content marketing is more than just writing blogs or posting on social media; it’s about building a strategy that connects with your audience, drives traffic, and converts leads. Content marketers are storytellers, brand ambassadors, and SEO specialists all rolled […]

In the ever-evolving world of work, one topic continues to spark debate: the merits of a 90-hour work week versus achieving a healthy work-life balance. To understand this better, let’s borrow a perspective from the sport of cricket. Just as Test Matches, One-Day Internationals (ODIs), and T20 games demand different strategies, time commitments, and energy, […]

Anurag Kashyap is more than just a filmmaker; he’s a storyteller who disrupted Bollywood the way startups disrupt traditional industries. His journey—full of experimentation, pivots, and scaling—offers valuable lessons for entrepreneurs. Let’s explore the strategies behind his success and relate them to key digital revolutions: radio, TV, internet, Google, Facebook, and Instagram. Experimentation: The Radio […]

In 2025, the potential of affiliate marketing in the fintech industry is set to soar. With fintech products revolutionizing how consumers and businesses manage money, the competition to capture user trust and interest has never been fiercer. That’s why affiliate marketing, with its focus on partnerships and performance-based outcomes, is proving to be an indispensable […]