Goodreads: Navigating through the Digital Marketing Universe

HealthTech founders fear pivots. They interpret business model changes as admissions of failure, signs that they picked the wrong market or built the wrong product. This mindset is catastrophic in healthcare, where regulatory shifts, technological breakthroughs, and market dynamics evolve faster than product development cycles. Strategic pivots are not failures. They are operational necessities in […]

HealthTech founders obsess over product development and customer discovery. They build sophisticated diagnostic algorithms, elegant telemedicine platforms, or comprehensive hospital management systems. When ready to sell, they assume GTM execution is straightforward: run ads, generate leads, close deals. The reality is catastrophic. B2B healthtech companies spend 6-19 months from first contact to signed contract, burning […]

HealthTech founders frequently make a fatal assumption: GTM strategy is about customer type, not business model. They build a product, identify target customers, and deploy acquisition tactics without recognizing that the monetization model defines everything else. A B2C telemedicine platform and a B2B hospital SaaS product might both target “healthcare” but require entirely different GTM […]

Most healthtech founders approach GTM with frameworks borrowed from SaaS or ecommerce. They prioritize customer acquisition velocity, optimize conversion funnels, and measure success through growth rates. This approach fails catastrophically in healthcare because the sector operates under fundamentally different constraints. Trust in healthcare is not built through marketing campaigns. It is institutional, earned through regulatory […]

Scaling a HealthTech business in India is unlike any other sector. Success hinges on navigating strict regulations, risk-based compliance, and a fragmented distribution network, rather than just customer acquisition. The Medical Devices Rules, 2017, ensure safety and quality, while technology-driven distributors are modernizing supply chains to reach patients efficiently. This playbook outlines the frameworks, models, […]

FoodTech demand in India is not the problem. Execution is. Consumers order food frequently, platforms have normalized digital consumption, and logistics infrastructure continues to improve. Yet a large percentage of FoodTech startups fail after early traction. The failure rarely comes from a lack of awareness or weak products. It comes from GTM systems that scale […]