Are you a Facebook Strategist Expert? Test your skills here

Quiz - Are you a Facebook Strategist Expert? See if you can answer these questions!

• Rajesh is promoting a 'free mobile phone application' for his client. He has chosen a purchase conversion as his optimization event. What should his conversion window be? It's not likely that a person who downloads a free app long after viewing or clicking an ad for it was very influenced by the ad.
  • 1 day click
  • 7 day click
  • 1day click or view
  • 7 day click or view
• Rekha is designing campaigns for a Laptop manufacturing company. She has chosen a purchase conversion as her optimization event. What should be her conversion window? Think about the purchase cycle for her product.
  • 1 day click
  • 7 day click
  • 1 day click or view
  • 7 day click or view
• If there aren't enough people visiting your website (as indicated by fewer than 500 monthly pixel events occurring on it), it's difficult to drive sales there. What will be your campaign objective? Doing so generates pixel data you'll be able to use for conversion optimization soon enough.
  • Traffic Campaign optimized for landing page views
  • Traffic Campaign optimized for post page views
  • Lead Generation Campaign optimized for targeting right audience
  • Engagement Campaign optimized for generating events responses
• Tina is promoting online tutorials for students appearing10th std board exams. At the same time she wants to target the students who are currently studying in std 9th, so that she can reach out the prospective students as well. But wants to exclude students who are from CBSE Board. How does she do the targeting?
  • Targeting choosing demographic as specific schools and excluding CBSE schools
  • Targeting to specific age and schools in particular region
  • Option 1 & Option 2 both
  • I don't know the answer
• Your boss asks you to create a high-quality lookalike audience for german users. You have two data sets. Source 1 - You have 50,000 people as a source audience based out of German with more diversified data points. Source 2 - You have 10,000 people as a source audience based out of German with less diversified data points. Tell us which of the following statements will help to create a high-quality lookalike audience!
  • Source 1 - The greater the diversity, the easier it is to create a high quality lookalike audience
  • Source 2 - The lesser the diversity, the easier it is to create a high quality lookalike audience
  • Source 1 - The greater the diversity, the harder it is to create a high quality lookalike audience
  • Source 1 - The greater the diversity, the easier it is to create a low quality lookalike audience
• Benjamin is super happy over his conversion optimization strategies. He is able to sale 10K+ products per month. (10K purchase pixel events) Now he want to scale up. What should he do to acclerate his campaign structure? Choose 2 options
  • Creating a new ad set only if you're trying to control costs differently based on your audience or desired outcome
  • Combine your all performing target audiences into one ad set with a larger budget
  • Increase the budget of the entire campaign without any changes in the performing ad sets
  • Optimize the ad sets according to the behaviour of the target audience, without increasing the budget
• Carl want to reach out to more people through his conversion campaign. He will be optimizing the conversion campaign by expanding his target audience. Which of the following statements will help him achieve these points - 1. Avoiding broad lookalike audience 2. Create high-quality lookalike audience with a quality audience source
  • a lookalike audience source of between 1,000 and 50,000 people is ideal, irrespective of the any other parameter
  • Trying to divide customers by pixel events. Create a lookalike audience from a source made up of the customers who've taken a desired action
  • Creating a lookalike audience expanding on the source by incorporating top 3 - 4% of target audience
  • Just tick the check box that shows the targeting expansion option in the detailed targeting segment
• Karensa is promoting a brand new women's athleisure product on facebook. What should be her strategy in the initial stage for selecting the campaign objective?
  • Conversion Campaign optimised for Purchase Event
  • Traffic Campaign optimised for driving website landing page views
  • Video views Campaign to drive more traffic on Facebook page
  • Stimultaneously run Conversion Campaigns and Traffic Campaigns.

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