Digital marketing has become the mainstay of any business trying to reach out to targeted prospects with the aim of achieving an actionable response. To keep pace with the incremental need for innovative digital promotion ideas, digital marketing services in India have risen significantly in recent times. As a business owner, you need to pay heed to the dominant digital trends to remain contemporary and relevant to customers. Cutting yourself off from the new age marketing paradigm would definitely take its toll on your capital investment, survival quotient, and brand identity.Before you partner with an agency, it is very useful to get clarity in your dealings. This checklist will help you do so.
Changing Business Environment in 2018
Your business interests need to be strategically managed and hedged in 2018. This is in keeping with the predictions of marketing pundits who are foretelling the emergence of far more disruptions in 2018 than in 2017. Each niche would experience an abundance of technological interventions that are aimed at shaking the foundation of existing players. You can, however, insulate your business from this onslaught by building a loyal customer base with an emphatic presence in digital media. Digital media marketing services would help you identify opportunities and monetize on them with a systematic approach.
Why Your Business Needs Digital Marketing?
You can’t expect to survive without digital marketing because of two reasons. First, smartphones have become inseparable companions of people of all economic strata, and second, the data prices have nosedived in recent times. Prospects can access responsive ad pages from anywhere without getting their wallets dented by ridiculous charges. Further, intelligent cookie management by search engines makes relevant ads float on the screen in a non-distractive manner on almost all pages browsed by prospects. Brand remembrance is essentially a direct consequence of constantly remaining before the sights of targeted leads. Best digital marketing services offer strategic support to help your business survive the headwinds so as to prosper financially.
Challenges in Offline Marketing
Offline marketing has no longer remained a viable means to bring home widespread popularity for your business. This can be attributed to numerous constraints. The marketing budget is limited. You cannot afford to spend extravagantly on billboards and other promotional activities to uniformly cover all targeted locations. If revenues fail to measure up to your expenses, your business runs the risk of being grounded before its flight. Offline methods don’t offer any convincing solution to engage and retain your profitable customers in the long run. The attention span of customers have shrunk, and they don’t want to leaf through gaudy promotional materials anymore.
Brand building is a tedious process. More exposure brings in better credibility. If your niche adversaries are engaged in digital marketing to remain visible to prospects 24X7, you are out of the race spot on. Offline marketing captures the attention of prospects for a limited time and is highly fortuitous in nature. Newer customer acquisition on a regular basis would determine the bottom line of your business. You are deprived of referrals in the offline mode. A satisfied customer may forcefully recommend your brand to others, but this would be a one-time conversational affair. The person interacted with may not be able to recall your brand when the actual purchasing decision is to be made. Your limited allocated budget would not suffice to build a strong advertising infrastructure and sustain the same through the input of new resources in the long haul.
Does Your Business Need a Digital Agency?
Invariably, all businesses across the board need the strategic support of digital agency to endure the stiff competition and grow exponentially. However, if you are still unresolved over this, these 10 signs would help you decide whether you need digital marketing agency services or not.
1. Your revenue streams have remained almost constant over the years
Your business may be pumping in new resources, but the return on investments after discounting escalations have remained uniform.
2. Marketing results are not visible or evident to you
Marketing campaigns are going on in full swing but tangible outcomes in the form of increase in customers, sales and revenues
3. Relatively younger niche adversaries are registering better success rate than you
Businesses whose foundations in your niche have been laid pretty late than yours are showcasing excellent growth rate while your venture has been lagging behind.
4. Your marketing budget is limited
You cannot spare huge amounts of money to flag off advertising on a grand scale. Getting newer leads with conversion ratio has become a matter of survival for your business.
5. Your website is not getting any hits for consecutive days
You have a brand site whose content has not been updated for months. Consequently, your site is not getting the index for display in search engine results for relevant queries. The hit counter is not ticking up for many days on a trot.
6. Your brand is not being talked about on social media
You take to the social platform one fine morning and feel stunned to find that your contemporaries are being discussed in a spirited manner whereas you are nowhere on the radar.
7. You are receiving negative feedback about your services on online platforms
Your brand reputation is being deliberately tarnished, but you are not in possession of strategic tools to counter the same online.
8. You are frantically seeking marketing experts but can’t afford their remunerations
Your marketing efforts are suffering due to lack of motivated and prudent marketing experts. Also, you may be battling out attrition as your pay package may not be competitive.
9. Your business runs the risk of being closed down
Due to sustained dismal performance and mass shifting of existing customers’ loyalties, your business is not able to reap profits at par with expenses.
10. You desperately need to give your marketing campaigns a complete makeover
All your proven offline marketing tactics have fallen flat on their faces, and you need to give your campaigns the much-deserved facelift.
How to Select Best Digital Marketing Agency
First of all, you need to go through the track record of the digital marketing services company to assess the reputation of the client base it has served successfully.
The company must offer the entire gamut of digital services encompassing social media, web, mobile and others.
The company should be able to readily come up with unique marketing plan accurately aligned with your business needs and expectations.
The executives must portray realistic returns within the stipulated time.
Brand building is not easy, and you always need to put effort to make it a reality. If not on your own, you should be looking to hire professionals to do that for you. It is high time that you ally with a renowned digital media marketing service company to steal the march over your contemporaries. It would help in catapulting your outreach and profit quotient within a short time span. Customers are your business’s lifeline, and you should not shy away from efforts that can bring you more customers.
A strong digital presence is your primary defense against market volatility and aggressive competition. It allows you to build a loyal customer base that can insulate your business from the onslaught of technological disruptions. By creating an emphatic presence in digital media, you are not just advertising, you are building brand identity and securing your survival quotient in a rapidly changing environment. This continuous engagement helps you identify new market opportunities and systematically monetize them, turning potential threats into avenues for growth. Explore the full article to understand how a strategic digital partner can help you navigate these challenges and solidify your market position.
The combination of ubiquitous smartphones and affordable data means your prospects are always connected and accessible. This shift makes continuous and non-distractive engagement a cornerstone of modern brand building, a feat that offline methods could never achieve. Your brand can now remain constantly in the sight of targeted leads through intelligent cookie management and responsive ad pages. This persistent visibility is a direct driver of brand remembrance, ensuring your business comes to mind when a purchasing decision is made. Unlike a fleeting billboard ad, a well-executed digital strategy makes your brand an inseparable companion in your customer's daily life. Discover the specific techniques that transform passive browsing into active brand recall.
Offline marketing is no longer a viable primary channel due to its severe budgetary and engagement constraints. Digital strategies offer a far more efficient and effective path to growth by overcoming these legacy limitations. For any business managing a tight budget, the difference is stark:
Cost Efficiency: Offline methods like billboards require extravagant spending for limited, geographically-bound exposure. Digital marketing allows for precise, targeted spending with measurable returns.
Customer Engagement: The attention span for gaudy promotional materials has shrunk. Digital offers interactive content that engages customers, while offline methods capture attention only for a fleeting, fortuitous moment.
Brand Building: Adversaries using digital marketing remain visible 24/7. An offline-only approach immediately puts you out of the race for consistent prospect attention and credibility.
This makes a digital approach essential for building a strong advertising infrastructure. Learn more about how to allocate your budget effectively by reading our full analysis.
Firms that successfully insulate themselves from competition do so by transforming their digital channels into platforms for building deep, loyal relationships. Instead of just pushing ads, they create an emphatic digital presence that provides consistent value and fosters a strong community. This strategic approach builds a defensive moat around the business. They achieve this through several proven methods:
Consistent Content: They publish valuable content that establishes authority and trust, making customers less likely to switch to a competitor.
Community Engagement: They use social media to build a dialogue, listen to feedback, and make customers feel heard and valued.
Personalized Communication: They use data to deliver relevant offers and messages, strengthening the customer relationship and boosting retention.
These actions create a loyal customer base that is more resilient to competitor pricing and promotions. See how to implement these strategies in the complete guide.
Leading businesses use digital referrals to build a powerful and scalable growth engine that far surpasses the limitations of offline word-of-mouth. While a satisfied customer might forcefully recommend your brand in a one-time conversation, that memory is fragile and easily lost. Digital methods create a persistent and shareable referral ecosystem. This system is superior because digital referrals are:
Trackable: You can measure the source and success of every referral, allowing you to refine your program.
Incentivized: You can offer rewards to both the referrer and the new customer, creating a powerful motivation to share.
Persistent: A positive online review or a shared social media post works to acquire customers 24/7, long after the initial interaction.
This transforms a fortuitous conversational affair into a predictable source of newer customer acquisition. The full article explains how you can build a referral program that fuels your bottom line.
To ensure a successful partnership with a digital agency, you must first establish absolute clarity in your objectives and expectations. Rushing into an agreement without this foundational work often leads to misaligned efforts and wasted investment. Before you sign any contract, follow a structured process:
Define Your Goals: Articulate your primary objectives. Are you focused on enhancing brand identity, driving sales, or increasing market share?
Assess Your Needs: Honestly evaluate where your internal team lacks expertise and what specific strategic support you require to endure stiff competition.
Vet Potential Partners: Look for an agency that demonstrates a systematic approach to identifying and monetizing opportunities, not just executing tasks.
Establish a Checklist: Create a clear document outlining deliverables, key performance indicators, and communication protocols to ensure alignment from day one.
This initial diligence is crucial for finding a partner that can help you grow exponentially. Uncover the ten signs that indicate it is time to hire an agency in our detailed guide.
To stay ahead of future disruptions, your leadership must shift its mindset from viewing digital marketing as a simple expense to seeing it as a critical capital investment in your company's future. The priority should move from short-term promotional activities to building a resilient and adaptable digital infrastructure. This strategic adjustment means reallocating funds toward initiatives that build long-term value and hedge against uncertainty. Key investment areas include developing a responsive and authoritative online presence, implementing robust data analytics to understand customer behavior, and securing a strategic partnership with a digital agency that can guide you through emerging trends. The complete article offers more insight on future-proofing your business.
Delaying a digital-first strategy in the current Indian market is a direct threat to your business's long-term survival. As smartphones become inseparable companions for every economic group, the entire customer journey is moving online, and businesses that fail to adapt will become invisible. The long-term implications are severe and multifaceted. You risk a complete erosion of your brand identity as more agile competitors dominate the digital conversation and capture market share. Your survival quotient diminishes with each passing day, as your ability to acquire new, digitally-native customers dwindles, ultimately risking your business being grounded before its flight. Adopting a digital-first approach is no longer optional, it is a foundational requirement for relevance and growth. Understand the full scope of these risks in our in-depth analysis.
A consistent digital presence directly solves the core problem of sporadic marketing by transforming brand building from a series of disjointed events into a continuous, ever-present conversation. With prospect attention spans shrinking, the fleeting impact of an offline ad is insufficient, but a 24/7 digital visibility ensures your brand remains top-of-mind. This approach counters the fortuitous nature of offline encounters with intentional, data-driven engagement. Key solutions include:
Search Engine Presence: Being discoverable the exact moment a prospect has a need.
Social Media Engagement: Interacting with your audience in their daily digital environments.
Automated Nurturing: Using email and content to guide leads systematically toward a purchase.
This constant exposure builds credibility and ensures you are not out of the race. Discover how to build your own 24/7 presence in the full article.
A strategic digital marketing service helps you avoid the common pitfall of extravagant, low-return spending by shifting your focus from broad, untargeted offline promotions to precise, measurable digital campaigns. This approach directly addresses the constraints of a limited allocated budget and maximizes its impact. Instead of gambling on expensive billboards, a digital strategy allows you to:
Target Precisely: You can focus your ad spend on specific demographics, interests, and locations, ensuring every rupee is spent reaching a relevant prospect.
Measure Everything: Digital platforms provide clear data on how your campaigns are performing, allowing you to optimize for better financial outcomes.
Scale Efficiently: You can start with a small budget, test what works, and then scale your investment in the most profitable channels.
This systematic approach prevents your business from being grounded before it can take flight. Explore how to optimize your marketing spend in the full report.
User behavior data from mobile devices provides clear evidence that modern customers prioritize speed, relevance, and a non-disruptive experience over flashy promotions. Gaudy offline materials fail because they ignore these preferences, whereas well-designed digital assets succeed by aligning with them. The data shows that users reject poor experiences through:
High Bounce Rates: Mobile users will abandon a non-responsive or slow-loading page in seconds, demonstrating zero tolerance for friction.
Ad Fatigue: People have learned to ignore intrusive and irrelevant ads, rendering many traditional display ad strategies ineffective.
Search Intent Dominance: Users actively seek answers and solutions, meaning they engage more with content that provides immediate value.
This confirms that responsive ad pages and valuable content are essential for capturing and retaining the attention of today's customer. The full post explores how to design for the modern attention span.
A systematic approach to monetizing opportunities is a structured, data-driven process that guides prospects from initial awareness to a final purchase, which is far superior to the random nature of offline methods. This process turns marketing from a guessing game into a predictable science. It typically involves a multi-stage funnel:
Opportunity Identification: Using market research and data analytics to pinpoint target audiences and their specific needs.
Strategic Outreach: Reaching these prospects with tailored messaging on the digital channels they frequent most.
Lead Nurturing: Building relationships through valuable content, email marketing, and retargeting to guide them toward a decision.
Conversion and Analysis: Driving the final sale and analyzing the data to refine the entire process for future campaigns.
This strategic management of the customer journey ensures resources are used effectively to prosper financially. Read the full article to learn how to apply this system.
Chandala Takalkar is a young content marketer and creative with experience in content, copy, corporate communications, and design. A digital native, she has the ability to craft content and copy that suits the medium and connects. Prior to Team upGrowth, she worked as an English trainer. Her experience includes all forms of copy and content writing, from Social Media communication to email marketing.
Growth Strategy and Planning
