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Inbound Marketing

Inbound marketing is a proven methodology for online businesses to improve brand awareness, lead generation, and conversion rate.

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Inbound marketing is a powerful method of empowering consumers by giving them exactly what they are looking for and at the precise time when they need it. Employing non-intrusive methods like content marketing, social media marketing, and Search Engine Optimization (SEO), it helps your business gain customer attention.

Deploying content marketing methods such as blogs, whitepapers, podcasts, and social media updates, inbound marketing aims to provide content that is interesting, impressive, and establishes a positive connection with the audience.

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What We Do?

Our inbound marketing services centre around these four aspects:

Inbound Marketing Strategy

Defining your buyer personas, identify marketing triggers, and setting goals for your inbound marketing efforts are very important. Our inbound marketing strategy design also involves developing conversion focused strategies for content and blogging while making sure that the overall strategy aligns well with your business processes.

Design and Content Development

Design and Content Development
Content and design are rightly acknowledged as the pillars of inbound marketing and we aim to keep them customer-centric. Our specialised design and content services are performance focused and are created with the goal of drawing visitor attention and converting them into valuable leads.

Lead Generation

We are as keen on increasing your customer base as you are. Our inbound marketing efforts have a creative edge through which we try to bring you in front of an interested audience by reducing the noise in order to make you stand out.

Optimised Conversion = Higher ROI

When it comes to website traffic, quality takes precedence over quantity. Our inbound marketing services aim at pushing quality traffic with a higher chance of conversion to your website. With relevant traffic, you get the advantage of better ROI.

Inbound Marketing Strategy

Defining your buyer personas, identify marketing triggers, and setting goals for your inbound marketing efforts are very important. Our inbound marketing strategy design also involves developing conversion focused strategies for content and blogging while making sure that the overall strategy aligns well with your business processes.

Design and Content Development

Design and Content Development
Content and design are rightly acknowledged as the pillars of inbound marketing and we aim to keep them customer-centric. Our specialised design and content services are performance focused and are created with the goal of drawing visitor attention and converting them into valuable leads.

Lead Generation

We are as keen on increasing your customer base as you are. Our inbound marketing efforts have a creative edge through which we try to bring you in front of an interested audience by reducing the noise in order to make you stand out.

Optimised Conversion = Higher ROI

When it comes to website traffic, quality takes precedence over quantity. Our inbound marketing services aim at pushing quality traffic with a higher chance of conversion to your website. With relevant traffic, you get the advantage of better ROI.

Inbound Marketing Funnel

There are four marketing funnels critical to Inbound Marketing.

Attract

Your consumer or target audience is served with the right content at the right time and the right place through SMM and SEO.

Convert

Your interested audience is converted into leads by acquiring their contact information on one of your landing pages through a fantastic piece of content.

Close

Your leads are transformed into valuable customers through specific tools of marketing like social media monitoring, lead nurturing, and marketing automation.

Delight

Your customers are nurtured the right way by engaging them through social media, blogs, and dynamic content with the idea to keep them happy.

Case Study

We often come across unique situations with our clients requiring solutions customized to their line of business. Let’s take a look at a couple of case studies that indicate the challenges posed before us and the practicable solutions we came up with.

Technology

233%

Maximize Conversion

                                           

Education

62%

Decrease in CPL

                                           

Ecommerce

2X

Organic Growth

                                           

NGO

35%

Increase in Repeat Customer

                                           

Ecommerce

62%

Decrease in CPL

                                           

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How We Do It?

If done right, inbound marketing strategies can generate a good ROI. Here’s what Upgrowth can do for you.

Boosting Your Web Traffic

Building your brand awareness can draw qualified traffic to your website through social media marketing, SEO, content marketing, targeted user persona offers, and more.

Inbound Funnel for Customer Acquisition

Setting up necessary processes, tools, and developing resources can lay the foundation for your inbound marketing efforts. These include buyer personas, CMS, CRM, campaign strategies, and content.

Customer Engagement = Better Retention

You will be able to introduce new tools to your existing clientele with the intent of maximising their ROI as sustainable processes to keep your customers hooked.

Building Your HubSpot Expertise

Our experts have extensive knowledge of the HubSpot marketing software, CRM, and website platform which can help you get the maximum return over the subscription period.

Testimonials

We have been working with upGrowth for [close to a year] and have seen measurable growth in our website’s ranking and traffic. Their SEO services are totally transparent, so we exactly know what they are doing at each step. The team is also quite helpful and responsive whenever we reach out to them, handling the escalations professionally and immediately.

The upGrowth team is brimming with ideas and energy, which they bring to life with flawless execution of their plans. We were thoroughly impressed by their on-time delivery and error-free execution that saved time and money on both ends. The team is highly responsive and kept us updated on every step of the process.

The upGrowth team did an outstanding job bringing our brand to life online. They executed the project methodically and efficiently. We are very happy with the results upGrowth has delivered for our online branding exercise. I strongly recommend upGrowth if you are looking for a friendly and creative team to help you grow.

We are very satisfied with the services provided to us by UpGrowth. They have immense lead generation capacity that benefitted our brand tremendously. We found the team to be passionate, dedicated, and hard-working in addition to being creative and technically sound. upGrowth majorly helped us in scaling our Google Ads initiatives while bringing down the CPL effectively.

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